Designing the Spanish version of your site, soymate.com, to target Spanish speakers from South and Central America now living in Europe is an excellent strategic move. This audience is culturally distinct and will respond to a different tone and set of values. The language and messaging need to be a perfect fit to be effective.
Website and Blog Name
The name soymate.com is a great choice. “Soy” means “I am” and “mate” can mean a friend or a partner, but in this context, it also carries the masculine, confident tone of “I am the mate.” It’s clever and sounds natural.
The blog name should also feel intimate and exclusive.
- La Habitación Secreta (The Secret Room)
- En Confianza (In Confidence / Between Us)
- El Rincón Íntimo (The Intimate Corner)
“En Confianza” is a fantastic choice. It signals that this is a safe, personal space where she can learn things she wouldn’t talk about with anyone else.
Tone and Language
The tone should be confident and sensual, but also warm and respectful. Spanish, especially from Latin America, is often more passionate and emotionally expressive than English.
- Direct but Poetic: Use a mix of direct, confident language with more evocative, sensual phrasing.
- Emphasize Connection: Focus on the emotional and spiritual side of sex, using words like conexión, pasión, and química (chemistry).
- Confidant, not Guru: Position yourself as a confident friend or a knowledgeable guide, not an all-knowing master. You’re sharing secrets, not giving a lecture.
The Blog Content
The blog posts should be written specifically for this audience. You’ll use the same topics, but the angle and wording will be different.
Example Blog Post Titles (with tone notes)
- Besos que Te Dejan Sin Aliento: (Kisses that Leave You Breathless). This title is more romantic and descriptive than a simple “how to kiss” guide.
- La Magia de la Conexión Anal: (The Magic of the Anal Connection). Use “magia” (magic) to frame it as a deep, mystical experience, not just a physical act.
- Dominación sin Miedo: (Domination without Fear). This re-frames dominant sex as a safe, powerful exchange of trust and control.
- ¿Qué Piensa un Hombre Cuando Ella Toma el Control?: (What Does a Man Think When She Takes Control?). This gives her a peek into your mind, making it personal and intriguing.
The Business Card and the Hand-Off
The business card and verbal pitch need to be perfectly bilingual if you’re targeting people in a European country.
- Front: Your name and contact information in both English and Spanish, with your role as “Escritor” (Writer).
- Back: The QR code and a tagline in Spanish.
Tagline Options for the Card
- Descubre lo que escribo sobre la pasión. (Discover what I write about passion.)
- El sexo no es un juego, es un arte. (The Art of Sex).
- Escribo sobre lo que realmente importa. (I write about what really matters.)
The “Real Play” Pitch in Spanish
When you give her the card, the pitch should be smooth and natural, and delivered in her language.
- “Soy escritor. Escribo sobre la conexión, la pasión… cosas así. Si te interesa, la página está ahí.” (I’m a writer. I write about connection, passion… things like that. If you’re interested, the page is there.)
- “Es un proyecto personal… sobre el placer. Es para hombres, pero creo que te gustará la parte del blog.” (It’s a personal project… about pleasure. It’s for men, but I think you’ll like the blog part.)